> ## Documentation Index
> Fetch the complete documentation index at: https://telr-docs.cashfree.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Payment Analytics

> Unlock key insights to grow your business

Payments Intelligence helps you optimize payments, boost sales, and reduce costs. Discover patterns, fix issues, and enhance customer experience to drive growth.

<Note>
  You can access analytics on Telr dashboard from
  [here](https://telr.cashfree.com/merchants/pg/summary/analytics)
</Note>

## Payment Analytics

Payment Analytics reveals buying patterns and key customer segments.

* **Customer Journey Insights**\
  Track repeat and new customers’ buying behavior to improve targeting.

  <img src="https://mintcdn.com/telr/-uG3dVZ7IVYDmoy3/static/payments/checkout/after/image.png?fit=max&auto=format&n=-uG3dVZ7IVYDmoy3&q=85&s=b18084920490ada06f249e3ab83240ed" alt="" width="2266" height="794" data-path="static/payments/checkout/after/image.png" />

* **Identify High-Value Customers**\
  Find loyal buyers and potential repeat customers to boost engagement.

  <img src="https://mintcdn.com/telr/-uG3dVZ7IVYDmoy3/static/payments/checkout/after/image-1.png?fit=max&auto=format&n=-uG3dVZ7IVYDmoy3&q=85&s=c77cd3ff7a979fae9b76b8d5dcec7ffe" alt="" width="2386" height="964" data-path="static/payments/checkout/after/image-1.png" />

***

## Success Rate Analytics

Success Rate shows the percentage of successful transactions. Tracking SR helps you spot payment issues and create a smoother checkout.

### Transaction Analytics

* **Monitor Success Rates by Payment Method**\
  See which payment methods work best (e.g., UPI, card) and identify issues.

  <img src="https://mintcdn.com/telr/-uG3dVZ7IVYDmoy3/static/payments/checkout/after/image-2.png?fit=max&auto=format&n=-uG3dVZ7IVYDmoy3&q=85&s=898185618d03d0927e26d4f17288a351" alt="" width="2386" height="1296" data-path="static/payments/checkout/after/image-2.png" />

* **Detailed Gateway & Method Insights**\
  Check SR by each gateway to understand and optimize your payment options.

  <img src="https://mintcdn.com/telr/-uG3dVZ7IVYDmoy3/static/payments/checkout/after/image-3.png?fit=max&auto=format&n=-uG3dVZ7IVYDmoy3&q=85&s=22e0f3c3c8c62a639dd564276c1ec98d" alt="" width="2386" height="1296" data-path="static/payments/checkout/after/image-3.png" />

***

## Volume Analytics

Volume Analytics shows how much each payment method contributes to total sales.

* **View Payment Volume Across Methods**\
  Understand which payment types your customers prefer (e.g., UPI or wallet).

  <img src="https://mintcdn.com/telr/-uG3dVZ7IVYDmoy3/static/payments/checkout/after/image-4.png?fit=max&auto=format&n=-uG3dVZ7IVYDmoy3&q=85&s=b91db02e0eefe5a7efc0c55e31a77439" alt="" width="2386" height="1090" data-path="static/payments/checkout/after/image-4.png" />

* **Customer Payment Preferences**\
  Use these insights to adjust payment options based on customer trends.

  <img src="https://mintcdn.com/telr/-uG3dVZ7IVYDmoy3/static/payments/checkout/after/image-5.png?fit=max&auto=format&n=-uG3dVZ7IVYDmoy3&q=85&s=99ac9a8007e0cde409a2f7acbd7938c9" alt="" width="2386" height="1274" data-path="static/payments/checkout/after/image-5.png" />